Moms Who Blog
a news journal of mothers active in social media

business

Marketing to Moms: Yahoo! Should brands pay their advocates?

This was supposed to be a quick post about my upcoming trip to Yahoo. In a few hours, I'll be on a plane to San...

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Posted by Kim Moldofsky
on July 15th, 2010 at 12:40 am

Brands Leveraging Reach of Social Media Latinas

Latina Bloggers at Que Rica Vida

When I began blogging in 2006, it was hard for me to find other Latino bloggers. There were some, but in the last...

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Posted by Melanie (ModernMami)
on July 9th, 2010 at 5:12 pm

Tips for Hosting a Blog Giveaway

One thing that I hear over and over again in the debate about blogging – especially when it comes to whether bloggers should be paid...

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Posted by Amy
on July 8th, 2010 at 3:23 pm

Lust or Love?

Yesterday, I got this notification from A Cowboy’s Wife about why Lori does not like giveaways and what she likes instead. It was the timeliest...

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Posted by greenandcleanmom
on June 27th, 2010 at 4:27 pm

Slicing And Dicing The Blogosphere For Food

As social media become more an integral part of marketing, and as bloggers play a greater role in that plan, developing and maintaining those databases...

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Posted by MediaPost | Engage:Moms
on June 16th, 2010 at 9:26 am

How to Value Your Blog and Work with Marketers

Moms are a crucial consumer group for companies, in part because of how much influence they carry when it comes to recommending products and services...

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Posted by Jessica Braun
on June 7th, 2010 at 11:19 am

When brands and bloggers collide

There's quite a buzz going on these days about blogger and brand relationships. I realize it's been done to death, and the topic is a big...

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Posted by Busy Mom Blog
on May 25th, 2010 at 4:16 pm

Heard It From A Mom: Sharing Products With the Community

Heard It From a Mom

If you're a mom, think of a product that you recently purchased for the first time. What prompted you to buy it? Often, a mom tries...

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Posted by Jessica Braun
on May 24th, 2010 at 10:52 am

Mom Bloggers: There is No Good Reason to Work for Free. None

As many of you know Liz from Mom 101 wrote a poignant post yesterday about brands paying bloggers for services rendered, whether that is from...

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Posted by Jennifer James
on May 13th, 2010 at 2:25 pm

Adventures with Ebay

People keep asking me what’s up with the Ebay thing since I never really wrote about it properly and I’ve had insomnia this week and...

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Posted by Jenny the bloggess
on May 12th, 2010 at 12:31 pm

Nothing in life is free. Except, it seems, a mommyblogger.

Well congratulations mommybloggers: We are all officially known as  the Best Free Advertising Resource of the Marketing World. Whoo-hoo! It's a big title, I know. Maybe too big...

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Posted by Mom101
on May 12th, 2010 at 7:38 am

Federated Media Business Practices

I see that many of you are enjoying the post wherein I “out” JackMayhoffer as being a Federated Media Employee. Although I do appreciate that...

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Posted by Jessica Gottlieb
on May 2nd, 2010 at 12:08 am

Discount Stores Don’t Need Discount Public Relations

Blogging isn’t just for nerds anymore. Blogging is simple, and it’s as close to free as anything ever will be. You can go to a...

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Posted by Jessica Gottlieb
on April 29th, 2010 at 5:13 pm

Thoughts on FTC and Ann Taylor LOFT

So many things queued up to write about, including last week’s New Comm Forum, a slew of bad pitches that folks have forwarded over the...

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Posted by Susan Getgood
on April 29th, 2010 at 12:59 pm

Understand Why Moms Blog

Marketers are historically good at talking at people but poor at conversations. To work with mom bloggers, businesses need to take the time to read...

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Posted by admin
on April 29th, 2010 at 10:31 am