Online publishing gives consumers the ability to voice their opinion (and expose how companies do business) to a much larger audience than ever before.

Online publishing gives consumers the ability to voice their opinion (and expose how companies do business) to a much larger audience than ever before.

By Joe Wilson stating Obama was a liar, he himself was lying. So if he is lying, then the person who he accused of lying is not lying. So in fact Joe Wilson was in the wrong and completely accused someone of something they never did (yet he sticks to it like he just altered history). You think that lying and making insults when they are in a place of order, not a tweet room free to anyone to join, and this is ok.

Sorry to get off topic, but lets just clear this up before people continue on it. I see how you can see that it kind of got hijacked, but people are free to do what you want. I am sure Nestle is/was aware that people may join who they did not know. If they did not want people to join they could have created a small forum.

When Nestlé joined the discussion I asked several questions, including whether Nestlé was now prepared to accept the four-point plan for ending the boycott, and offered to engage in a Tweet debate with Nestlé today. Nestlé did not respond to any of these postings.

For my take on why Nestlé tries to gain influence over key communicators and other aspects of what happened on Twitter see:
http://boycottnestle.blogspot.com/2009/09/nestl...

If they brought bloggers out to teach their teams about social media, I hope the attendees (not all moms) are getting a stipend for their consulting efforts.

This is the issue, right on the money. Alongside this is the glaring fact that the Nestle Corporation's reputation is what comes up in a Google search, immediately after their own corporate pages.

Thanks for this balanced information.